Pegas - Urban Colour
Insight: Bucharest is a grey city, not really attractive for pedalling your bike.
Challenge: Find your colours
Idea: Pegas launches a new bikes collection, based on the colours you find in the city, so that when you're on a Pegas bike, you bring the colours in every corner of your city. We launched an app - Pegas Urban Colour - where people take pictures, add them in the app, select their favourite colour from their picture, name their colour and, next, Pegas launches a bike in your colour, keeping the name you gave it. E.g. Green Leaf, Red Siren etc.
Agency: Publicis Romania
Client: Pegas Romania
Brand: Pegas Romania
Publicis Romania Team:
Jorg Riommi (Chief Creative Officer), Dan Frinculescu (Group Creative Director), Adrian Iota (Art Director), Mihai Costache (Copywriter), Ciprian Frunzeanu (Digital Art Director), Miruna Macri (Jr. Art Director), Raluca Iacob (Head of Strategy), Elis Iaia (Senior Digital Planner), Carina Toma (Digital Planner), Florentina Dinu (Jr. Digital Planner), Alexandra Murray (Client Service Director), Ada Iftodi (Account Executive), Alina Tanase (Digital Account Manager), Mina Ionescu (Digital Account Executive), Constantin Bunica (Web Developer), Tiberiu Bucovei (Project Manager), Calin Buzea (Head of Digital).
Andrei Botescu (General Manager), Alexandru Manda (Marketing Manager), Ciprian Frunzeanu (Designer), Adrian Teasa (Coordonator tehnic).
Video production: Kinetic Creative Studio, Director / Editing - Andrei Gheorghe, DOP - Boroka Biro, Andrei Gheorghe, Colorizare & Graphics - Florin Babei, Sound Engineer - Adrian Chibulcutean, Additional Footage - Florin Babei, Alex Popescu (Cretu), Muzica - Golan Sound.