Members receive benefits for the amount of successful trades they participate in. These rewards can be used to buy new Penguin books directly from the Bookcase app.
The target audience of 18-30 year olds are looking for more sustainable ways to shop. Bookcase offers environmental benefits by keeping in line with trading apps like Depop. Used books are to be recycled in the trading system and there will be an increased encouragement of reusing our belongings.
Branching into a new space with Penguin Editions. Penguin has the opportunity to branch into a new area of popular culture and into the music industry. Taking inspiration from the already existing collaboration with British artist Stormzy with #Merky Books.