Penguin Flow
Context: How can Penguin heighten the reading experience for young readers? Concept: Penguin Flow is an app that allows you to always stay connected to your book, whether a paper page or digital screen. Wherever you go and however you get there, combining the freedom of Audio books with the sensory joy of physical pages. Each page has a small QR code, scan the page and audio will carry on from where you left. The reader can flow through their book, switching to the media that fits their day. Keeping the sensory experience of reading a physical book but having the adaptability of audio- never missing a page.
The reading experience doesn’t end when you’ve finished reading and listening to your book. Penguin Flow gives you recommendations for your next book, based on what you have previously listened to and enjoyed.
The app keeps you updated on your favourite authors, through author commentary, interviews, articles and live events- championing literature in the twenty-first century.