Penguin Pride

  • Chris Margerison

Identity, event graphics and branded collateral for Penguin Pride 2018. A campaign focusing on looking to the future of the LGBT community and showcasing a new generation of talent. The rainbow flag has been dissected into it's 6 individual colours and used minimally and playfully to create bespoke and expressive content. The individual 6 colours can come together as the iconic rainbow flag to represent a community made out of individual people with their own backgrounds and identity. A black and white theme also runs through the creative, a nod to the Penguin logo as well as written literature, and also as a reaction to the trend of brands disingenuously using the rainbow flag. The campaign ran across digital, print, social and live events where the audience are encouraged to express their individuality, but come together in celebration to form a community.