Penguin - Suggseted Reading Bookmark - D&AD New Blood Awards 2020

If you’re aged between 18 and 30, then it’s most likely that you stream music and television, through services such as Spotify and Netflix. One common method of discovering new music and new tv series to binge watch, is by using automated suggestions. In order to make the reading experience more relatable to the entertainment channels of today, my idea is for Penguin to suggest further books the reader may enjoy, based on the book they have just read. This will take place in the form of a free bookmark, that comes with the Penguin book.