Penhaligon’s Package design

  • Bihong Zhang

In this project, a set of illustrations related to fashion will be coherently presented and insightfully analyzed, after which I chose to design packaging for perfume samples by the brand Penhaligon’s. The reason why I chose Penhaligon’s is that it has been widely recognized as a high-end perfume product with recognizable packaging design-it has become one of the most leading high-fashion brand worldwide. I chose 5 different animals as symbols representing olfactory characteristics of these products and brand signature of Penhaligon’s.