Peregrine AW19 Campaign

A live brief set by Peregrine to produce still and moving image to promote their A/W19 collection to a larger target audience. I worked closely with a creative team to narrate a synergy between the clothing and who wears them and by removing the idea of gendering the garments we widen the consumer demographic. Each cut of moving imagery focuses on the interaction of the garment details and the personality it empowers. Edited in a way that was mechanical, muted and low-fi to extenuate this connection and authenticity between the models and the brand. Marrying the content to the brands visual identity; functionality, adaptability and a play on tradition.