Concept pitch to Greek yoghurt brand, about the perfection of their product being that they don't rush the process that makes it so delicious, creamy and thick. The way they product it is natural, without thickeners and additives and we wanted to convey that through an emotional connection with people's own perfectionism.
Copywriting by Michelle Connolly, art direction of these posters by Michelle Connolly, Juande Cobo-Reyes and the creative directors,