Performance Marketing x MC Saatchi

Exactly when I thought all my research was too boring to share, I've been inspired to finding the perfect mix of creative + analysis. Thanks to all the wonderful creative inspiration on here, and the latest MC Saatchi Open house on their performance marketing division which was formerly MC Saatchi mobile. Drew up a mini infographic charting some of the ways this sort of market research has evolved and how it is being used in industry.