Perkbox Website Design & Brand Re-fresh
With Perkbox, the UK's no. 2 start-up voted by The Sunday Times, I lead a small design team to design and implement a complete website re-design, including a brand re-fresh. Starting with the imagery, we organised a new photoshoot in order to freshen up the current imagery content on the website and across the marketing collateral. We created a concept for the photoshoot that represented the businesses new value proposition of a multi-faceted multi-product company that improved employees lives in work and in life. This concept of using props to represent the different offerings of the company in a fun and vibrant way, meant that there was now a consistent theme throughout the brand.
See the website here.
The employees from Perkbox featured in the photoshoot and were the main assets for the imagery - holding up different props that represented the different products and features that the company offered.
The props were coloured in and vectors were added to give more vibracy and playfulness to the imagery.
Brand Guidelines
The brochure website
Click here to see the live version
Editorial
The editorial styleas was also redesigned to accomdate for the new imagery, and the new fresh, fun style.