Peroni Nastro Azzurro - Italy

I have been for many years a core member of the team that launched and built the Peroni Nastro Azzurro brand as an icon of style and the no. 1 premium beer brand in the UK. Over my 7 years in that role, I saw the brand exponentially grow in size since 2007. I have gained experience across all elements of the marketing mix of a premium brand and across three different markets, with a special focus on creative innovation and ‘trendsetter’ engagement projects.