PERSONA is an inclusive online retailer striving to empower generation Z to confidently be themselves. Aiming to push boundaries and challenge gender binaries in retail, PERSONA uses the categories WILD or MILD to allow the consumer to shop by personality over gender.
PERSONA embraces the spectrum of gender, promoting a message of acceptance to those who don't conform to societal standards.
Created by Ali Kate Taylor
Models: Phoebe Warrior, Matt Hurry, Phoebe Dunbar, Evie Bellis
shop.persona.com
