Personal branding for Olka Kazmierczak

Olka Kazmierczak is a “rocket-girl”, a “girl-boss”, a strategist. She conducts proprietary brand building training and writes about the new fashion system. My task was to show the business personality and philosophy of work in photos, letters, proportions and colours. Usually, the process of building visual identity for a physical person is extremely difficult (because it is twice as emotional as for a brand), but fortunately we know Olka so well that friendly intuition has helped us to give birth to the identification that you can see here. Olka and I were looking for something simple and clear, but expressive, something elegant, but without pompasity or distance, something that depicts the slogan "keep it classy but make it fashion." All identification was to adapt easily to place and function. The logo is simple and dynamic. Arches removed from the form of the circle are supposed to be associated with the process of striving for balance and peace. For us they also look a bit like an eyelash that has fallen on a cheek or a card "for good luck". The letters come from the same story of peace. Sight is to flow freely around them, focusing on what is most important, content. It is known that your own child always seems prettier than it is in reality, but we like it very much. What do you think?