Peugeot | Just add Fuel

Objective: To attract a younger audience for Peugeot's 'Just Add Fuel' product. With car insurance being ridiculously high for young people, it's extremely difficult to own a new car. Many people have to make do with an old banger - or public transport. As we demonstrate, these things can have a devastating effect on your love life. or perhaps your career This smashed sales and got over a million views on Facebook & Instagram. DMA AWARDS: Best Automotive Campaign: Gold Best Campaign: Bronze