Philips Breathless Choir
Imagine trying to sing when every breath is a battle. This is the story of 18 strangers with one thing in common: breathing is a constant challenge. In spite of this, they bravely come together to overcome their afflictions, conquer their fears and become the Breathless Choir. This campaign marks a change of course for Philips as they move beyond being simply a technology company to focus their expertise on healthcare. With support of Philips SimplyGo Mini oxygen concentrator, the singers do what they never thought possible- perform the Police’s Every Breath You Take on stage at the Apollo theater in New York City.
The campaign is made up of five films, numerous elements of social content and a website experience that work together to tell the story of these incredible people and Philips' belief that there's always a way to make life better.