Radio
Brand: Philips Sonicare
Insight: When you’re ashamed of your teeth, you tend to want to cover them up. Which can lead to you mumbling. Which can lead to people mishearing what you’re trying to say.
Idea: Comically play off this consequence to show people the necessity of having a reliable electric toothbrush at their disposal. (A toothbrush like the Philips Sonicare Diamond Brush to be exact.)
My little insight inspired me to write these three proactive radio spots one quiet Thursday afternoon. They were read by the great Patricia Hodge and recorded for Cannes in April 2016.
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Companies
Ogilvy
- Advertising