Phoenix Group | Inspiring longer, better lives.

With around 14 million customers, Phoenix Group is the UK’s largest long-term savings and retirement business. Recognising that their products and investments should play a vital role in creating a more sustainable future, they launched their new flagship think tank. ‘Phoenix Insights’ aims to spark debate and inspire action around a big challenge: with life expectancy rapidly rising, how to ensure that everyone can enjoy longer, better lives. We worked closely with them to design the think tank’s new identity and launch campaign.