Photobox makes gifts that are filled with heartfelt photos. ‘Very Important People’
targets a close-knit category of family and friends who deserve a gift from the heart, not a heart-shaped gift.
We broke the rules by presenting emotional reactions from the point of view of the product at the moment it was unwrapped. The multi-media campaign is running in five countries across Europe. Already, the results show that Photobox are seeing year on year growth.