Great photography is not about technology, it is about inspiration. Photochains created a new way to share photography online, creating a new dialogue between Canon EOS and the photographic community.
WHERE EACH SHOT INSPIRES THE NEXT
The website transformed photography from something people do on their own, into a collaborative community. The site was developed with Kieran Ots and his band of coding brothers.
THE PLATFORM IDEA INFORMED THE MEDIA
Featuring consumers in tv & outdoor advertising.
94 photos uploaded every day for 7 years (still running)
12 minutes average time on website
Canon rose to a record 67% market share in Australasia at launch
35% of uploads were from competitors brands, representing a new audience for Canon