Photochains

Great photography is not about technology, it is about inspiration. Photochains created a new way to share photography online, creating a new dialogue between Canon EOS and the photographic community.


WHERE EACH SHOT INSPIRES THE NEXT

The website transformed photography from something people do on their own, into a collaborative community. The site was developed with Kieran Ots and his band of coding brothers.


THE PLATFORM IDEA INFORMED THE MEDIA

Featuring consumers in tv & outdoor advertising.


RESULTS

94 photos uploaded every day for 7 years (still running)

12 minutes average time on website

Canon rose to a record 67% market share in Australasia at launch

35% of uploads were from competitors brands, representing a new audience for Canon
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