Working with my close friends and business owners, Alex and Alex, I photograph for the business; Alex&er Jewellery. In the imaginative minds of Alex&er, a very simple concept was introduced to the world of design. To fashion new symbols that actually embody the meaning of a particular word. Their first range, Alex&er Original©, consisted of one’s feelings, meaning for example you can buy a piece of Happiness© and wear a smile around your wrist. Each symbol has been meticulously designed and then sculpted into silver jewellery by a highly acclaimed silversmith with it finally being hand finished to the finest standard. .
My role as photographer for the company consisted of shooting both studio still life shots of their jewellery and packaging, and also creating a campaign for a look book. I managed their social mdeia accounts and gained knowledge and experience into what it takes to attract a target audience through photography and advertising of the brand.
