Physo By K. Holistic Approach to health

Physio By K has been with me from the early beginning of my career as a freelancer. My client contacted me to help her create her branding and online communication. I designed her logo, colour palette and printing assets like flyers and business cards. Currently, we are working on the website project. We focused mainly on Facebook and Instagram as the main platforms for self-promotion. For the first year of our activity, we were posting organically without any paid boost. We've been testing a lot of trends on Instagram Reels and outbound engagement on Facebook and Instagram. Due to the distance between us ( Kasia works and lives in Belgium), all the work is conducted remotely. Client’s goals: Creating a space to communicate with current clients Promoting her services Reaching audiences with the well – being interests Organic reach on a small budget My responsibilities: • brand creation and designing visual concept • creating engaging graphics, videos and copywriting • maintaining the online presence of tone of voice & brand consistency • executing content that is created using imagery, basic animation and video • mentoring of the best strategies adjusted to the budget • creating digital and printed assets • adapting strategies to algorithm changes • additional research and problem-solving support