Pikio Taco in Barcelona is a small but mighty social taqueria, perfectly mixing urban décor and modern Mexican flavours made to order with fresh, locally sourced ingredients. We created the digital and content plan for its growth, along with the strategy for its integration with the rest of the B&R portfolio. After implementing this digital blueprint, Picio Taco found its way in various ‘Best Places to Eat’ listicles and cemented its position as one of the top Barcelona food hotspots.