Nowadays colour gender identification is pink for girls and blue for boys but it has not always
has been like this, until 1940 it was the other way around. The historian Jo B.
Paoletti explains that in the United States pastel shades were not used for babies
until the First World War, before it was simply chosen for white.
First differentiation between pink and blue were made in World War I, in
1918 the magazine Earnshaw’s Infants’ Department published the following:
“The generally accepted rule is pink for boys and blue for
girls. The reason is that pink is a more determined and strong
colour, more suitable for children, while blue, which
is more delicate and refined, is better for girls “
It is not until after the Wolrd War II, manufactures
and a huge marketing campaign
of pink for girls and blue