Pits Deodorant

PITS is a deodorant brand that educates people on the use of deodorants vs. antiperspirants. It focuses on creating a platform for healthy and natural deodorants (and eventually other hygienic products) that are desirable and easily accessible by the public. Through a witty and humorous tone of voice, PITS works to change the perception of sweating and to encourage people to be more aware of what they put on their bodies.