PizzaExpress has relaunched its ‘At Home’ range with bold new packaging and improved recipes as part of a ‘one brand’ strategy designed to attract more of its restaurant customers to the retail range.
The brief was to creat a solid master brand proposition for the PizzaExpress retail packs that would reflect the current brand positioning, while also leveraging the warmth, passion and artisanal detailing of the PizzaExpress restaurant brand.