Plann Encouragement cards

The Plann, an online consultancy offering self-help tools, self-care tips and self healing strategies, commissioned me to create a card design for their encouragement cards. I was asked to create an illustration that would make the product appeal to those who needed daily encouragement. I was given some photos for inspiration but I had free rein to create what I thought would work for the card design. I created several sketches and we quickly decided on the roughs that made up the final card illustration.