'Play With YourSelves' Campaign & OOH

The Brief : How can Swiss fashion brand Tally Weijl be more disruptive in 2020 and connect to a new generation. Our approach : building from Virtue’s OWN IT campaign for Tally – Our question : How can we make more trouble with the Own It & Own Your Voice platform ? Our solution : Going bigger, bolder, weirder, having more fun and making more visual trouble with how we discuss the real trials, tribulations, hilarity and celebrations of being a young woman in 2020 – persistent inequality, social media pressures, body politics and double standards women have to deal with. Triggering conversations by taking over large scale out of home installations and digital billboards, with hypnotic social, in Tally’s flagship stores/cities : Milan, Athens, Paris, Budapest, Krakow, Prague, Geneva, Munich, Cologne, Basel, Berlin.