Playful.

Brand Identity Design Wordmark logo for a fictional tech company. Playful. Like the name, Playful is an energetic company that is all about using technology in a fun way in order to shape our lives. By using the technology we are given in a fun but educational way.  The wordmark is very simple so the shapes within the logo can be used in a visually appealing way throughout both online and print media. I am very fond of bold colours that are striking and easily recognisable so that is why I went with a colour palette of 3 colours, Red, Yellow and white. Tagline Ideas (incorporating the brand name into this for a more memorable brand) "Making Lives just a little more Playful" Photos by @myleon (Unsplash)  @Daniel Korpai (Unsplash)