Playtattoo

Playtattoo is a start-up developing temporary artistic tattoos for all ages. This was a beautiful project, where I worked from stage 0 as a creative director and graphic designer until the first set up of products where ready. The creative proposal was to add ecological value and inclusive content to the product. I took care of the creative direction, branding, graphics and art direction of the audiovisual campaigns for crowdfunding and social media, as well as the temporary tattoo collections: Embroidery, Curanderas and Animalaris. I did the curation of artists and the packaging design. These first three collections are made by women, learning from and informing feminist values.