Visual identity for footwear brand owned by Anna Zaboeva, Siberian-born artist and designer making quality handmade shoes. Each pair is designed with time honoured craft techniques, made of genuine leather and recycled textiles.
She is using traditional techniques but combining materials.
My ambition was to reflect the brand’s distinctive personality and to highlight its flashy style, the egoistic uniqueness whilst also to built a consistency.
Reflecting to her products I intended of showcase a diversity of approaches, colours and materials by combining serif and sans-serif fonts, mixing classic with modern. Patterns were inspired by her zebra, leopard and cow patterned shoes.