Pocky x Costa Coffee Collaboration

Design packaging for a collaboration between Costa Coffee and Glico Pocky. Promote a unique Mocha Cordato flavour and find balance in how both brands will be displayed on the packaging. Find a way to incorporate illustration. In response to the brief, I researched both the Pocky and Costa Coffee brands in regards to values and consumer demographics. A user persona was created from this for the design stage as it narrows down who the design is mainly targeted for. Exploration of packaging shape and layout sketches after analysis of multiple Pocky design layouts.