Logo and complete brand identity design for Songcraft
BRIEF
Songcraft Show is a super interesting podcast that interviews musical talent from 27 time Grammy winner Vince Gill to Hall of Fame songwriter Hugh Prestwood. As a music podcast enthusiast, I reached out to the hosts and offered them this branding.
Sketchbook Sessions
This branding concept is based on musical craftsmanship. Songcraft’s narrative is quite in-depth and creative. To create a brand, I research the back story to understand the meaning of an organization. I follow previous methods from prolific designers to create a complete system.
The five-line music staff and a vinyl shows the idea in a literal sense.
Along with these elements, I’ve subtly included “S” and “C”. The “S” doubles as a sort of motion icon, clarifying the vinyl.
If you're in the podcast industry and looking to brand or streamline your branding efforts, let's start a conversation.