Leading gaming industry brands such as FanDual and PointBet have most recently shared strategies and ideas on how to successfully reap the rewards of Ontario's new iGaming market. Competition in the market, which is expected to open in the coming weeks, will be fierce as numerous other gambling operators have applied for licenses.
Ontario's open eye gaming market for private operators is considered one of the huge potentials due to 15 million residents and betting activities. On Saturday, Pointbet Canada's CCO Nick Sulky and FanDual's senior growth director Conor Murray took part in an online podium for sports betting hosted by Western University.
During the hour-long conversation, Mr. Murray of Fanduel shared the company's strategy to establish himself as the best brand in the market. He said the company has both advantages and disadvantages because it is known worldwide as a sports book in the United States and needs to establish local authenticity. He thinks the company should treat Canada differently from the American approach.
Mr. Murray made it clear that the company's plan is to make the moment of sporting events more attractive and fun for fans. He gave examples such as making a bet on Fred Van Blitt to score more than four 3-pointers while watching the Toronto Raptors. Then the betting players will invest more in the game.
PointsBet Canada is NBC Sports' official sports betting partner and, according to CCO Sulsky, needs a more targeted approach because it doesn't rely on budgets like Panduel. He says the company will have to outperform its competitors because it is impossible to outperform them. One thing he brought from his previous company was to build an attractive brand that helped the company stand out.
Also, he thinks PointsBet should build a real connection with fans and become a Canadian sports fan. He also thinks PointsBet has an edge over its competitors because it manages and owns the entire technology stack. The company is focused on providing in-game play technology as one of its key attractions for new customers.
Last November, Fans Unite emerged as another contender for major sports and iGaming brands in Ontario's new regulatory framework. The company has formally filed an application to become an Ontario alcohol and gaming supplier. Fans Unite already has businesses in the UK and Malta, and has been licensed and aims to debut in Canada, its home ground.
Recently, a study of the Great Canadian Gaming Corporation conducted by HLT Advisory Inc. suggested that Ontario's online expansion could be bad news for land-based casinos. According to the report, the open eye gaming market could cost more than CA$2.8 billion because many gamblers rely on online services.
BY: 바카라사이트