Polestar // 2 On Tour
Awareness campaign, event coverage and social content for an innovative new electric vehicle.
DIGITAL OOH
Promoting a series of events across the UK, giving the public a chance to see this new all-electric vehicle for the first time. I had to design and animate a series of DOOH assets from static and motion content. Working with short lead times, creative was adapted beyond 6-sheets into multiple special formats, such as the King's Cross escalator ribbon and the Eyes at Birmingham Bullring.
ON THE ROAD
Alongside awareness driving content, I also worked on a number of post-event edits from dates across the roadshow. Some short form edits portrayed the mood for their social channels, with longer informative edits created for the client’s YouTube channel to cover USPs of the new vehicles.
