Pollen Bike Hire
This project is a response to a D&AD brief by Vbat and Superunion that asked for a bike hire service to be branded for a city of your choice. This is where Pollen Bike Hire was born.
Manchester has a plan to introduce more walking and cycling routes in the near future under the name The Bee Network. With these new and improved routes in motion, we saw fit to collaborate with them to bring an all-new dock-based cycling hire service to the city.
The brand and service have been inspired by the iconic Manchester Bee symbol keeping the heart and people of Manchester in mind. Our service has set out to be fun and accessible with exciting features such as
a reward scheme and personalised profiles.
We hope to inspire more people to start cycling.
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D&AD New Blood
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