POPAI Student Competition to design a point of purchase display of your choice, which I opted to design this based on Morrisons own brand energy saving light bulbs, to encourage customers to pay a little extra to save more on bills later down the line.
This design won 2nd place (Silver Award)
Both the display and packaging were designed. It is a modular system where depending on the floor space, more tower modules can interconnect with the added bonus on space saving on shelves in which the trays of bulbs are stored in the colums.
The triangle design of the packaging array, allows the packs to fit snugly.
Simple one colour print runs, save on long terms costs.
Corners of the packaging pop and lock into place, to secure the bulb.