Portal Studio Rebrand

  • Alex Hughes
  • Nick Sankey

A co-op effort to build a brand that adds a new dimension to a brilliant creative agency specialising in the gaming industry. After a few years of growth, Portal approached us needing a brand to take them to their next level and help them become an established player amongst the industry heavyweights, getting them all ready to hit Gamescon 2023. We created a flexible design system, led by the main character, "P", which holds the ability to move, warp and transport the audience to new Worlds of Possibility. Building on a strong strategic foundation that the Portal team had developed, we were involved in creating everything the brand would need, from the website and sales collateral, to directing the way the brand moves and behaves.