The problem to solve? How to give information to the fishermen about the venomous Lionfish which is destroying the Caribbean ecosystem.
Geometry Columbian and Geometry UK came up with a brilliant idea: all the information about Lionfish are printed on a perforated poster made of an innovative material Tyvek®. Once they read the information, Fishermen can pull apart the poster and use is as a net to transport their catch. It is a perfect balance between technology and practical use.
I drew and designed two infographics to show how to pull apart the poster.