Powers Whiskey

I had the opportunity to take part in a re-branding challenge for Powers Whiskey. This whiskey was established and is produced in Ireland. My inspiration for this project was based on traditional old Ireland and the materials they used for packaging. My focus revolved around the production of potatoes and the materials used to package them. My research eventually brought me to hessian material which I used for the sleeve of the packaging. For the logo, I kept it simple and clean in all black and finished by sandblasting it straight onto the surface of the bottle. I kept it simple in order for the packaging to stand out.