POWHER Womens Gym Concept

POWHER Women’s gym is a conceptual female-only fitness centre, made to empower women to take up a healthier lifestyle without compromising on their comfort. By having the user at the centre of this project's focus, I was able to develop a welcome pack that goes beyond what the gym offers and instead puts the power in the user’s hands. With the ability to customize their kits suited to their needs, users are in control of what they need to better achieve their fitness goals. Background: 84% of women have been harassed when exercising. Women deserve a space where they can feel comfortable and able to reach their desired fitness goals without compromising on their safety or comfortability. Objective: Create a visual identity and branding kit that would be used for this female fitness gym, it has to be representative and reflective of the consumer’s wants and the brands values