Prairie Fire

Strategy / Wireframes / Web Design / UX / Artwork White Bear Studio

The Problem

Praire Fire BBQ bring the taste of Kansas City to the UK through their delicious cooking. The team at White Bear had created a new brand world as Prairie moved to their first brick & mortar restaurant. Our next challenge was to create a website that encapsulated the brand look & feel.

The Insight

Fires across the prairies of America can be recognised by the ‘fire lines’ that divide the burnt fields from those that are untouched. This feeling of slow and steady fires burning correlates exactly with the ‘low and slow’ method of Kansas style BBQ.
The Solution

I worked on the initial brand concepts and took responsibility for the design, copywriting and project management of the website. The 'fire lines' translate from printed menus through to the website dividers to create a cohesive brand world.
This work was created when I worked at White Bear Studio. You can view further case studies at:

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Graphic Designer