Preserving Digital Art

For millennia, people have created art—in media ranging from paint on cave walls to metal or stone sculpture to computer-generated images, sound and motion.
In recent years, many have made an effort to digitize physical art in an effort to preserve it for future generations and make it accessible to a wider audience.
Contrary to common belief that “bits don’t die,” obsolescence is a real threat to digital art—and a major challenge as its use continues to increase.
This video tells the story of Google's partnerhip with Rhizome in NYC to help with the preservation of digital art.
Find out more about Rhizome's work here and on Google Arts & Culture


Creative Director: David Foggon - Creative: Rohit Iyer - Executive Producer: Aaron Hutchinson - Senior Producer: Deborah Znaty - Post-Producer: Rosie Tate - Camera: Richard Hunter - Editor: Giorgio Gremigni - Animation: Tom McCarten - Second Camera: Alex Antonio - Audio: Rob Branch - Production Manager: Alex Olivares - Post Production Coordinator: Megan McNeive - Grade: Jay Gilmore @ Polka - Sound Mix: The Joint