Pressing Play

With the world on pause, expectations for film, TV, gaming, music, and sport experiences have evolved. Lockdown living has people questioning whether it’s worth heading out for events at all, forcing fans to re-evaluate where they put their passion and creating new spaces for brands to play. The report identifies the new opportunities for brands in these spaces. This report offers ideas about how people’s expectations of entertainment and sport are shifting based on the pervasive effects of COVID-19. From the urgent digitisation of the live experience to the need to enjoy entertainment together (albeit remotely), what’s clear is that the global shocks of 2020 will push these sectors to evolve quickly to keep up with people’s realities. Download it here: