Identifying where the brand is positioned in the market and who are there 3 main competitors in terms of price and style. Identifying key trends that the brand has been missing this season (AW19) creating a visual trend story to present my idea including concept, colour palettes, key shapes, fabrics plus details. I was also focusing on consumer profiles, competitors analysis, trend researches a speed-to-market jersey ranges in pretty little thing.

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Creative Director/Photographer
Fashion Designer