PRETTYLITTLETHING x NYFW
Continuing our longstanding relationship with leading e-tailer Prettylittlething. We produced the brands first ever Catwalk Show at NYFW, in an exclusive collaboration with Hip Hop star Saweetie.
Sourcing the perfect venue, The Plaza Hotel to host the dreamy catwalk set was a key component to this project. The opulent, French-Renaissance inspired ballroom lent itself to the collection campaign. Inspired by a bourgeois, coquettish housewife, playing dress-up in her mansion.
The pastel pink catwalk set the stage, alongside an oversized stylised backdrop with key branding elements. Surrounded by a scenic dressed garden with 50ft of preserved fresh pink roses.
We worked with leading lighting designers and engineers to wash the room in soft tones of pink throughout the show. As well as working with our trusted partners to choreograph the catwalk show and music elements, featuring legendary artists including Lil Kim, Saweetie, Ashanti, Miss Milan and Quavo who all put on showstopping performances.