Pride Inside – Grassroots billboard campaign

The Pride Inside campaign put LGBTQ+ people front and centre when face to face Pride events could not take place in 2020. Pride Inside was supported by Out of Home media and was made possible by Clear Channel, which donated 1,000 digital billboards across the UK. The campaign saw LGBTQ+ people’s photos plastered on digital billboards for two weeks from June 15 2020 in cities across the UK, including Belfast, Birmingham, Bradford, Brighton, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham and Southampton. More than 120 queer contributors and photographers teamed up to create photos from their homes and from public places while practicing social distancing for the campaign. Pride Inside will also help to raise funds for the LGBT Consortium, with money set to be distributed among local organisations.