PRIMARK CARES X DISNEY

https://www.primark.com/en-us/the-edit/woman/snooze-in-disney/a/35a940ec-7b71-4a8f-9c44-205aa48d0a1a Primark Cares X Disney was a really exciting project to be part of. Every piece within the Mickey collection was Primark Cares approved, i.e. all the product, from the packaging to the fabric and techniques is sustainable. I collaborated with the team to help deliver a simplistic, commercial graphic and print direction, an earthy colour palette and new hanging shapes.