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Primark — Denim Co.

  • Liz Hay
  • Michael Williams
  • Drew Hill
Reinvent denim across all categories whilst creating destinations within the store. Starting with a new brand identity that gave cohesion to the range, followed by an impactful launch campaign, with POS that could be updated throughout the season to call out new and hero lines. 
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Companies

  • Primark logo

    Primark

    • Fashion and Textiles

Skills

  • Art Direction
  • POS
  • Label Design

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