Brief
Introduce Prime Wardrobe; a new service allowing people to order fashion items at no upfront charge, with seven days to decide what they love, from one of the biggest catalogs of fashion in the world.
Insight
Prime Wardrobe gives you access to one of the biggest fashion catalogs in the world.
Idea
Unbox Your world of fashion. Turning an everyday context of a home into a fashion fitting room, showcasing the breadth of product along with the benefit of the service. Presented across all of Amazon Fashion’s owned social channels along with paid media, each shot was realised as a stop-frame animation that had the flexibility to work as a standalone asset or part of a longer-form piece incorporating several scenes. The execution was served to over several million people.
