Primo
Primo make toys that introduce kids to the basics of coding. We worked closely with the founders from day one to build their brand, secure investment and introduce their Cubetto playset to the world.
We began our partnership identifying the market opportunity and defining Primo brand positioning. A tactile, friendly approach to branding was used to align with Primo’s mission - to make programming tangible for kids. Using these principles, we developed an identity system for use across all digital and physical applications, from online to product and packaging.
We art-directed illustrations to create a character for Cubetto and introduced a cast of supporting characters. The result is a friendly introduction to technology that appeals to kids and tech-savvy parents alike.